Alpha Dog Advertising

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3 factors for selecting a marketing agency

Choosing a marketing partner can be difficult, especially when you look at the national statistics that state there are more than fifty thousand design, web, and marketing agencies in the U.S. That averages to a thousand choices per state if you were going to narrow your options down strictly by loc...

Does Effective Website Design Enhance the Sales Funnel?

We all know that our habits have changed due to the prevalence of the Internet. How we conduct business and how businesses interact with customers has changed forever. The most effective website design takes into account the sales process and acts as a catalyst for the sales funnel and driving more ...

A Marketing Agency Perspective on Website Design

As a marketing agency, we understand today’s websites are not the same websites that were created 15 years ago. Today they are one of the most effective marketing and sales tools ever developed for business. So what sets a good website design apart from a mediocre one? Is it search engine optimizati...

Can a Website Be an Effective Sales Tool?

Today’s businesses are challenged constantly by increased competition. To even the playing field, leading brands create best-in-class websites by focusing on their sales funnel and how it plays into effective website design. Gone are the days of having a passive website presence. Today your website ...

The Best Websites for Lead Conversion

Today’s websites are not the same as those created 15 years ago. Today they are one of the most effective marketing and sales tools ever developed for business. So what sets the best websites apart from mediocre ones? Is it search engine optimization? A good website design? Or maybe a content strate...

Not Your Grandfather’s Newsletter!

Long gone are the days when a newsletter was put together by the company president’s assistant using clip art and a free software program. Today’s newsletters are more sophisticated than ever, resembling slick mini-magazines rather than just something thrown together. When done correctly, newsletter...

Two Words That May Change Your Marketing Strategy

As marketers and communication specialists, our job is to help clients create a brand that will resonate with their audience and help them understand why they should trust the client’s brand over the competition’s. When we first sit with a client, they usually start by asking us to help them capture...

Prepare Yourselves, 2016 is Coming.

As hard as it is to believe, 2015 is rounding third base and heading for home plate. As the new year approaches, it is crucial that your company starts planning your marketing strategy for 2016. To help aid in your discussion, below are a few marketing tactics that we feel are essential to your comp...

The 3 C’s of Personalization

There is a growing disconnect between companies and their consumers because online personalization is imperfect. In order to stay relevant, companies must offer a first-hand experience online and make information user friendly. The following 3 C’s of personalization will result in a more fulfilling ...

Bring Your Marketing Strategy out of the Stone Age

Is your e-mail marketing strategy stuck in the Stone Age? If the methods your company chooses to use are outdated, your company will not see results. The following list will get you started on bringing your e-mail marketing strategies into the 21st century.